Photonic Printing for personalized packaging

VAReLase Cup by DataLase

Combining the benefits of traditional impress methods with the flexibility of digital, DataLase Photonic Printing solutions enable fully customized press at the latest point in the supply chain – where information technology can evangelize the highest brand value and consumer relevance.

"In Photonic Printing, a functional coating containing patented DataLase laser reactive paint is applied as a patch using traditional print methods, such as flexography or gravure," explained Eric Ferguson, DataLase Photonic Printing sales director. "Laser systems positioned at the latest phase of the supply chain, point of fill or bespeak of sale, and so activate this coating. The pigment changes upon exposure to the laser light, delivering an inkless, high contrast permanent print."

Photonic Press offers advantages and efficiencies including increased flexibility using variable data, assuasive personalized individual consumer-orientated campaigns and enhanced appointment opportunities, late-phase packaging customization enables the quicker reaction to trends/market changes, tailoring to specific messages, moments or occasions, in a very short timescale, encourages positive consumer sustainability behavior. It effectively communicates of import information, such as allergen advice, enhanced shelf appeal, and positively impacts supply chain costs through SKU rationalization – less waste, inventory, and variability improved forecasting accurateness and waste product reduction.

The visitor can deliver personalized letters to encourage consumer behavior towards recycling and to drive alter in consumer habits and promote sustainable behavior towards recycling of dispensable hot drinks cups.

With its innovative VAReLase Loving cup Solutions system, which began pilot trials in June 2019, DataLase has identified sustainability and recycling as ane of the fundamental benefits of the technology. Hot drink cups tin can exist individually personalized in real-time at the indicate of sale. The cup appears blank until exposed to a light amplification by stimulated emission of radiation, which activates a pigment on the cup material and prints the bespoke pattern straight onto the surface.

"As a member of the Paper Loving cup Recovery and Recycling Group (PCRRG), we are keen to employ our technology to raise awareness and button an agenda of behavioral alter with regards to dispensable cup recycling," said Laura Rickards, marketing manager at DataLase. "We meet this as a hugely effective mode to help tackle the problem of recyclability by encouraging positive consumer behavior, shut the recycling loop and create a circular economic system for dispensable hot drink cups."

Datalase will be present at the Seeing is Believing area at the AIPIA World Congress, which takes place from 18 to 19 November 2019.

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